Everyone needs to be connected to the world. With the increasing growing internet users, the traditional mail service is becoming less popular. Local-based mail service provides some problems that can be fixed using a new approach: a web-based system. This e-service will help the traditional mail service survive without losing its traditional identity, benefits and advantages.
The local-based mail service has many disadvantages:
- the consumer needs to send the mail physically to the local post (in Lebanon, the mailboxes are rarely used and mostly intended for corporate offices).
- the prices are high comparing to free e-mail services like Hotmail, Yahoo! Mail and Gmail.
- local mail services needs huge logistics and cost a lot for an average user.
The web-based mail service will provide some advantages:
- the ability to send a mail from anywhere at anytime.
- the user can choose built-in designs for several occasions and add them as a background image to the mail.
- the user can choose several writing templates.
- the user can bind to the mail a video, a set of pictures or even a flash presentation.
- the user can choose several animated themes build on Adobe Flash.
- the user can use a mass-mailing feature by adding a database using its address book.
- the user can add a signature using a desktop signing device or using a web-based graphic pen tool.
- the user doesn't need to go to the Post Office (basically in Lebanon).
- the enterprise will need less employees because it's a web-based application and the cost will be less expensive.
- the enterprise will be able to face huge e-mail services like Gmail, Hotmail and Yahoo! Mail with a personalized approach and it could be more competitive.
- the enterprise will print the mail in the delivery region which means there's less transportation fees and the mail will be cheaper.
- the enterprise will be able to build several delivery points across the nation and worldwide depending on the consumers needs to provide cheaper mails.
- there's a crowdsourcing feature to help every user (or graphic designer mainly) upload their design and make money from others using it.
- there's a crowdsourcing event to give prizes to the best designs on the website.
- the user can send a physical package (product bought online. ex: a book on Amazon ...) with the mail by adding the physical package reference into the mail.
- the approach is more personal.
- the user can choose within several types of paper, cardboard ...etc
- the user can buy gift packages for several occasions (done by the mail service team on a limited stock basis to provide originality and a more personal approach).
- the user can send Facebook posts (pictures, video links, Facebook activity ...etc) and Twitter tweets printed in his mail package.
- the user can send Microsoft Office documents, PDF files ...etc
- the user can send all types of files (video, audio recordings, music , zip files, text files ...etc). They will be burned on a CD placed inside the mail package.
- the user can write using the braille language and the text will be translated to english or other languages.
- the user can translate their text online to several languages.
This approach relies on the Long Tail providing to a new type of consumer the ability to use the service in a different way and drive sales much higher to the mail service company. The firm can create many new services that would help the local mail company earn more money outside its main service and face other competitors on the internet. It will benefit from a larger market share and a infinite product/service range to meet the new trends, the technology constant evolution and the consumers ever changing needs.
Ref:
http://www.sendwithpeggy.com/
http://www.postful.com/
http://www.l-mail.com/
http://www.enthusem.com/
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